There are very few people who understand the viral nature of online video more than the LA-based band, OK Go. Each video from the quartet has been a masterclass in viral production, from the insanely creative idea to the gimmicky execution (I use that in a positive way) and finally the marketing of the video on social media. Each production …
Month: August 2016
The innovative thief | LG stealth video
Not everything is what it seems. This inventive daylight robbery, caught on security camera, appears to be a new stealth advert from electronics manufacturer LG. Uploaded by a ‘regular’ YouTube user, this video has gone viral racking up over a million views already and is succeeding in putting the LG brand in front of all …
Volkswagen | The Dog Strikes Back
After much anticipation, Volkswagen have finally released The Dog Strikes Back, their Superbowl game day commercial and follow-up to The Force, 2011′s most viewed video. The hype for the latest production was cleverly fuelled by the recent teaser The Bark Side, that promised us two things, dogs and Star Wars. Well, that’s what we got, albeit in …