OK Go – Needing/Getting

There are very few people who understand the viral nature of online video more than the LA-based band, OK Go. Each video from the quartet has been a masterclass in viral production, from the insanely creative idea to the gimmicky execution (I use that in a positive way) and finally the marketing of the video on social media. Each production …

Volkswagen | The Dog Strikes Back

After much anticipation, Volkswagen have finally released The Dog Strikes Back, their Superbowl game day commercial and follow-up to The Force, 2011′s most viewed video. The hype for the latest production was cleverly fuelled by the recent teaser The Bark Side, that promised us two things, dogs and Star Wars. Well, that’s what we got, albeit in …