iPad 3 Concept

In the build-up to the release of the iPhone 5 that never came, YouTube channel Aatma Studios created a highly stylised, fictional iPhone 5 concept video that went viral, and probably broke the hearts of many viewers in the wake of the 4S news. Now, with news and/or rumours of the iPad 3 rife, Aatma have scored yet again with a very cool iPad 3 concept video that revisits and improves upon the hologram projection feature of their previous video, and of course throws in a couple of new, iPad only features. The VFX are simply brilliant, creating a realistic look and faithfully replicating that Apple aesthetic.

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